They are one and the same
There’s a lot more to brand guidelines than just logo usage. This one-stop guide takes you through some of the key elements, what they signify and why each of them matter. Read on for a crash course in establishing brand identity.
A set of instructions that capture what your brand stands for and how it should communicate. They cover your brand strategy and identity.
Consistent brand presentation across all platforms increases revenue by up to 23%
Source: Lucidpress (The state of brand consistency)