Debranding: Why it's time to simplify your logos

Logo debranding has gained popularity as brands look to evolve and adapt to the digital medium. Know why it makes sense to simplify your logos and designs, see useful references, and learn how you can go about the exercise.

Improve click-through rate with meta descriptions

Meta descriptions are still important despite search algorithm updates, as they help attract users to your webpage by matching their search query with relevant information. This guide busts common myths and provides best practices.

UI design using pure black & white colors: What to know

Pure black when coupled with white color in UI design can be problematic as it creates too much contrast. Learn more and find alternative color codes of gray that your designers can use for a palette that’s easier on the eyes.

A useful guide to choosing brand colors

Brand colors can influence customer perception significantly as people make subconscious judgments about a product. Discover a 6-step process that ensures you arrive at the right colors for your brand.

5 core elements of a high-converting landing page

Landing pages that take care of fundamentals tend to have a higher conversion rate. While the structure may depend on your marketing goals, this guide explains the 5 must-haves for driving conversions.

How to effectively leverage behavioral retargeting

Retargeting is an important digital marketing strategy to reach an audience that is more likely to convert. Learn more about retargeting, how it is different from remarketing and some tips to optimize your retargeting ad campaigns.

6 steps to make your website mobile-friendly

Mobile-friendly websites have gone from nice-to-have to must-have, as more users access websites on their smartphones. It’s also an important parameter as far as SEO is concerned. Go through these steps to learn how to optimize your website.

7 strategies to grow your MSME business online

MSME business owners can leverage the online medium to increase sales, expand geographically and scale up the business. Discover a marketing checklist with 7 proven strategies and ideas to grow your brand.

How do you market ERP software in 2022?

Marketing ERP software requires a focused approach and a good understanding of your target market. You need to amplify your brand while working on lead generation. Read this practical guide with 9 steps to increase your exposure.

A marketer's guide to webinar strategy in 2022

Discover 5 reasons why webinar marketing is effective, learn how to generate high-quality leads, build brand awareness, and nurture the relationship with existing customers.

8 key strategies to reach corporate decision-makers

Reaching B2B decision makers online has become more important than ever before with the shift towards digital. Learn 8 key strategies that can help your business find new customers, and how to execute them.

Custom CMS Vs WordPress: A handy guide

Custom CMS vs. WordPress is a constant debate involving timelines, cost, flexibility, functionality, etc. Read this handy guide for 6 reasons why Custom CMS is preferred, and decide which is best for your business website.

Brand Guidelines/ Brand Manual/ Brand Book: They are one and the same!

There’s a lot more to brand guidelines than just logo usage. This one-stop guide takes you through some of the key elements, what they signify and why each of them matter. Read on for a crash course in establishing brand identity.

Email Marketing has one of the highest ROIs of $42 for every $1 spent

Email marketing is still one of the most effective digital marketing strategies for engaging with prospective customers, selling your products and services, and growing your brand. Keep reading to discover why it has such a high ROI.

What makes Laravel the most popular PHP framework?

This open-source PHP framework for rapid web development is reliable, easy to use, and has the support of a large online community. Read on to appreciate why this is such a useful framework, and why 626,182 live websites use Laravel.

68% of users watched YouTube videos to arrive at a purchase decision

YouTube is a versatile marketing channel with over 2 billion monthly logged-in users. This platform can help drive traffic, generate leads, bring in revenue, and gain users’ trust. Read all about the benefits of having a YouTube channel.

Freelancer Vs Agency: A dilemma for brand managers and business owners

To work with a freelancer or partner with an agency? This must have been on your mind every time you had a new project or campaign to execute. Here you'll find a useful comparison for easy reference. Keep reading to make an informed choice.

6 steps to turn your business website into a marketing campaign page

Your website is your online spokesperson, and an effective website marketing strategy can do wonders for your business. Keep reading to discover how you can get more traffic, more enquiries and more sales, by optimizing your website.

Google Ads Vs. SEO: How do you decide what’s best for your business?

Should you use Google Ads or SEO to drive traffic to your website? Here’s a quick read that will bring much clarity. This handy guide explores the two approaches and their differences, and helps you adopt the right strategy for your business goals.

Yes it is (Yii): The PHP framework that is simple and evolutionary!

Yii is a simple yet powerful PHP framework for rapid web development which simplifies the developer’s job and has high performance at its core. If you’re looking for one good reason to switch to Yii, read on to discover quite a few.

How do you use visual hierarchy to keep users hooked to your website?

Visual hierarchy is a powerful tool in design. You could decide where you want visitors to your website to focus their attention, with a few simple choices. Keep reading for a quick study in influencing viewing behavior through visual hierarchy.

Branding ≠ Marketing ≠ Advertising: Why you need all three

Branding, marketing, and advertising are three commonly confused terms, that are sometimes used interchangeably. This handy guide should give you a fair understanding of their differences, and the role that each one plays.

5 productivity tips and best practices for Microsoft Teams

Microsoft Teams has become the de facto workplace for many of us since 2020. While we’ve got the hang of it by now, a few simple tips and basic etiquette can not only improve productivity, but also make it a much smoother experience for all.

The Internet is abuzz with SEO guides: Discover 12 handy tools

Search Engine Optimization or SEO has been a buzzword in digital marketing for quite some time now. While the jargons may be confusing, there are several easy-to-use tools that can simplify the process. Keep reading to know more.

6 ways to improve UX by avoiding cognitive overload

When it comes to UX (User Experience) design, how do you ensure the user doesn’t feel overwhelmed while interacting with your website? Keep reading to discover a few simple fixes, and best practices that you can follow.

Digitalization and the evolution of B2B marketing

B2B marketing has changed with the impact of digitalization accelerated by the global pandemic. With most of these changes here to stay, marketers need to adjust their strategy. Keep reading to understand how.

A convenient checklist for email marketers

The success of your email marketing campaign often boils down to minute details that are easily missed. Tick off this checklist the next time you’re doing a campaign/ nurture mailout, and you’re sure to rest easier.

Breadcrumbs in User Experience (UX) design

Breadcrumbs in web design are often ignored, being a secondary navigation tool. But they can improve the user experience and benefit your website in more ways than one. Read on for a crash course in breadcrumb navigation.

Online communities are driving real growth for brands

Online communities can be a strategic advantage for any brand. With a focused and receptive audience, it is a great way to gain insights while engaging customers. Read on to discover why your brand needs one.

15 digital marketing acronyms everyone should know

Digital marketing, and specifically online advertising has a lot of terms that tend to confuse us. We’ve handpicked 15 acronyms that are most frequently used by marketers. Skim through for a quick and useful read.

Your handy guide to Content SEO in 2021

Content SEO (Search Engine Optimization) helps drive traffic to your website by creating and structuring compelling content relevant to the needs of your target audience. Read on to know more about this key pillar of SEO, including some common SEO myths.

9 steps to effective written communication

Effective written communication is about organizing your thoughts, and paying attention to the choice of words and punctuation, while avoiding redundant usage. Keep this checklist handy when you’re editing your writing.

Thank-You Emails: An underutilized marketing tool

Thank-you emails can be an effective way for brands to engage existing users, build customer loyalty, and nurture new leads. Read on to know more about this useful email marketing strategy and how to get the most out of it.

3 tips to create compelling content in 2021

Content writing today has much to gain from Aristotle’s art of persuasion with rhetorical devices of ethos, pathos and logos. Engaging and convincing the audience is key for any marketer, and this simple guide can prove quite effective.

All you need to know about topic clusters in SEO

Topic clusters in SEO can help improve the search ranking of your web pages and drive more visitors to your blog and website. Read this handy guide that explains the model and how you can restructure your content to create impact.

Demystifying the Google Search Algorithm in 2021

Google Search Algorithm uses hundreds of ranking factors, and the algorithm gets regular updates. How do you keep up? Keep reading to know the key factors and focus on SEO fundamentals to improve your site’s ranking.

6 ways to boost credibility with testimonials

Customer testimonials create strong social proof, enhance the credibility of brands, and help nudge users along the buyer’s journey. Read this handy guide for tips on how you can get the most out of these reviews.

Your handy guide to website optimization

Website optimization involves a meticulous approach, starting with a complete audit of your web pages, identifying the reasons why web traffic and conversion is below par, and arriving at a strategy to fix it. Read all about our process here.

Keywords Vs Topics in SEO: Which is better

With Google’s search algorithm updates introducing natural language processing, intent-based topics in SEO have gained precedence over keywords. Read till the end to learn how you should update your SEO strategy to keep up.

Debranding: Why it's time to simplify your logos

Logo debranding has gained popularity as brands look to evolve and adapt to the digital medium. Know why it makes sense to simplify your logos and designs, see useful references, and learn how you can go about the exercise.

Improve click-through rate with meta descriptions

Meta descriptions are still important despite search algorithm updates, as they help attract users to your webpage by matching their search query with relevant information. This guide busts common myths and provides best practices.

UI design using pure black & white colors: What to know

Pure black when coupled with white color in UI design can be problematic as it creates too much contrast. Learn more and find alternative color codes of gray that your designers can use for a palette that’s easier on the eyes.

A useful guide to choosing brand colors

Brand colors can influence customer perception significantly as people make subconscious judgments about a product. Discover a 6-step process that ensures you arrive at the right colors for your brand.

5 core elements of a high-converting landing page

Landing pages that take care of fundamentals tend to have a higher conversion rate. While the structure may depend on your marketing goals, this guide explains the 5 must-haves for driving conversions.

How to effectively leverage behavioral retargeting

Retargeting is an important digital marketing strategy to reach an audience that is more likely to convert. Learn more about retargeting, how it is different from remarketing and some tips to optimize your retargeting ad campaigns.

6 steps to make your website mobile-friendly

Mobile-friendly websites have gone from nice-to-have to must-have, as more users access websites on their smartphones. It’s also an important parameter as far as SEO is concerned. Go through these steps to learn how to optimize your website.

7 strategies to grow your MSME business online

MSME business owners can leverage the online medium to increase sales, expand geographically and scale up the business. Discover a marketing checklist with 7 proven strategies and ideas to grow your brand.

How do you market ERP software in 2022?

Marketing ERP software requires a focused approach and a good understanding of your target market. You need to amplify your brand while working on lead generation. Read this practical guide with 9 steps to increase your exposure.

A marketer's guide to webinar strategy in 2022

Discover 5 reasons why webinar marketing is effective, learn how to generate high-quality leads, build brand awareness, and nurture the relationship with existing customers.

8 key strategies to reach corporate decision-makers

Reaching B2B decision makers online has become more important than ever before with the shift towards digital. Learn 8 key strategies that can help your business find new customers, and how to execute them.

Custom CMS Vs WordPress: A handy guide

Custom CMS vs. WordPress is a constant debate involving timelines, cost, flexibility, functionality, etc. Read this handy guide for 6 reasons why Custom CMS is preferred, and decide which is best for your business website.

Brand Guidelines/ Brand Manual/ Brand Book: They are one and the same!

There’s a lot more to brand guidelines than just logo usage. This one-stop guide takes you through some of the key elements, what they signify and why each of them matter. Read on for a crash course in establishing brand identity.

Email Marketing has one of the highest ROIs of $42 for every $1 spent

Email marketing is still one of the most effective digital marketing strategies for engaging with prospective customers, selling your products and services, and growing your brand. Keep reading to discover why it has such a high ROI.

What makes Laravel the most popular PHP framework?

This open-source PHP framework for rapid web development is reliable, easy to use, and has the support of a large online community. Read on to appreciate why this is such a useful framework, and why 626,182 live websites use Laravel.

68% of users watched YouTube videos to arrive at a purchase decision

YouTube is a versatile marketing channel with over 2 billion monthly logged-in users. This platform can help drive traffic, generate leads, bring in revenue, and gain users’ trust. Read all about the benefits of having a YouTube channel.

Freelancer Vs Agency: A dilemma for brand managers and business owners

To work with a freelancer or partner with an agency? This must have been on your mind every time you had a new project or campaign to execute. Here you'll find a useful comparison for easy reference. Keep reading to make an informed choice.

6 steps to turn your business website into a marketing campaign page

Your website is your online spokesperson, and an effective website marketing strategy can do wonders for your business. Keep reading to discover how you can get more traffic, more enquiries and more sales, by optimizing your website.

Google Ads Vs. SEO: How do you decide what’s best for your business?

Should you use Google Ads or SEO to drive traffic to your website? Here’s a quick read that will bring much clarity. This handy guide explores the two approaches and their differences, and helps you adopt the right strategy for your business goals.

Yes it is (Yii): The PHP framework that is simple and evolutionary!

Yii is a simple yet powerful PHP framework for rapid web development which simplifies the developer’s job and has high performance at its core. If you’re looking for one good reason to switch to Yii, read on to discover quite a few.

How do you use visual hierarchy to keep users hooked to your website?

Visual hierarchy is a powerful tool in design. You could decide where you want visitors to your website to focus their attention, with a few simple choices. Keep reading for a quick study in influencing viewing behavior through visual hierarchy.

Branding ≠ Marketing ≠ Advertising: Why you need all three

Branding, marketing, and advertising are three commonly confused terms, that are sometimes used interchangeably. This handy guide should give you a fair understanding of their differences, and the role that each one plays.

5 productivity tips and best practices for Microsoft Teams

Microsoft Teams has become the de facto workplace for many of us since 2020. While we’ve got the hang of it by now, a few simple tips and basic etiquette can not only improve productivity, but also make it a much smoother experience for all.

The Internet is abuzz with SEO guides: Discover 12 handy tools

Search Engine Optimization or SEO has been a buzzword in digital marketing for quite some time now. While the jargons may be confusing, there are several easy-to-use tools that can simplify the process. Keep reading to know more.

6 ways to improve UX by avoiding cognitive overload

When it comes to UX (User Experience) design, how do you ensure the user doesn’t feel overwhelmed while interacting with your website? Keep reading to discover a few simple fixes, and best practices that you can follow.

Digitalization and the evolution of B2B marketing

B2B marketing has changed with the impact of digitalization accelerated by the global pandemic. With most of these changes here to stay, marketers need to adjust their strategy. Keep reading to understand how.

A convenient checklist for email marketers

The success of your email marketing campaign often boils down to minute details that are easily missed. Tick off this checklist the next time you’re doing a campaign/ nurture mailout, and you’re sure to rest easier.

Breadcrumbs in User Experience (UX) design

Breadcrumbs in web design are often ignored, being a secondary navigation tool. But they can improve the user experience and benefit your website in more ways than one. Read on for a crash course in breadcrumb navigation.

Online communities are driving real growth for brands

Online communities can be a strategic advantage for any brand. With a focused and receptive audience, it is a great way to gain insights while engaging customers. Read on to discover why your brand needs one.

15 digital marketing acronyms everyone should know

Digital marketing, and specifically online advertising has a lot of terms that tend to confuse us. We’ve handpicked 15 acronyms that are most frequently used by marketers. Skim through for a quick and useful read.

Your handy guide to Content SEO in 2021

Content SEO (Search Engine Optimization) helps drive traffic to your website by creating and structuring compelling content relevant to the needs of your target audience. Read on to know more about this key pillar of SEO, including some common SEO myths.

9 steps to effective written communication

Effective written communication is about organizing your thoughts, and paying attention to the choice of words and punctuation, while avoiding redundant usage. Keep this checklist handy when you’re editing your writing.

Thank-You Emails: An underutilized marketing tool

Thank-you emails can be an effective way for brands to engage existing users, build customer loyalty, and nurture new leads. Read on to know more about this useful email marketing strategy and how to get the most out of it.

3 tips to create compelling content in 2021

Content writing today has much to gain from Aristotle’s art of persuasion with rhetorical devices of ethos, pathos and logos. Engaging and convincing the audience is key for any marketer, and this simple guide can prove quite effective.

All you need to know about topic clusters in SEO

Topic clusters in SEO can help improve the search ranking of your web pages and drive more visitors to your blog and website. Read this handy guide that explains the model and how you can restructure your content to create impact.

Demystifying the Google Search Algorithm in 2021

Google Search Algorithm uses hundreds of ranking factors, and the algorithm gets regular updates. How do you keep up? Keep reading to know the key factors and focus on SEO fundamentals to improve your site’s ranking.

A marketer's guide to webinar strategy in 2022

Discover 5 reasons why webinar marketing is effective, learn how to generate high-quality leads, build brand awareness, and nurture the relationship with existing customers.

8 key strategies to reach corporate decision-makers

Reaching B2B decision makers online has become more important than ever before with the shift towards digital. Learn 8 key strategies that can help your business find new customers, and how to execute them.

Custom CMS Vs WordPress: A handy guide

Custom CMS vs. WordPress is a constant debate involving timelines, cost, flexibility, functionality, etc. Read this handy guide for 6 reasons why Custom CMS is preferred, and decide which is best for your business website.

6 ways to boost credibility with testimonials

Customer testimonials create strong social proof, enhance the credibility of brands, and help nudge users along the buyer’s journey. Read this handy guide for tips on how you can get the most out of these reviews.

Your handy guide to website optimization

Website optimization involves a meticulous approach, starting with a complete audit of your web pages, identifying the reasons why web traffic and conversion is below par, and arriving at a strategy to fix it. Read all about our process here.

Keywords Vs Topics in SEO: Which is better

With Google’s search algorithm updates introducing natural language processing, intent-based topics in SEO have gained precedence over keywords. Read till the end to learn how you should update your SEO strategy to keep up.

CLIENTS

TOUCHBASE

91.80.4204.2661

muse.agency@musecomm.in