ChatGPT: Content creation tool or SEO hack?

Learn about the real impact of this AI tool, its pros and cons.

If you’ve been following the buzz about ChatGPT, and how it can be a gamechanger for creators and brands looking to publish content regularly, here are some things you should keep in mind before you decide to outsource your content calendar to artificial intelligence!

How does ChatGPT work?

  • Large Language Models (LLMs) predict what comes next in a series of words
  • Uses human feedback to learn how to respond satisfactorily based on instructions
  • Understands the intent behind a question and provides helpful answers
  • Applies a wide range of knowledge to different domains, similar to how humans do

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