Choosing brand colors – How to get it right

Explore 6 steps that make the process more effective

Explore 6 steps that make the process more effective

Brand colors can influence customer perception significantly. People make a subconscious judgment about a product within 90 seconds, and 62%-90% of that is thought to be based on color. Here’s a handy checklist to help you choose.

Brand colors can influence customer perception significantly. People make a subconscious judgment about a product within 90 seconds, and 62%-90% of that is thought to be based on color. Here’s a handy checklist to help you choose.

Step 1

Evaluate your brand identity – goals, personality, message, core values, associations.

Step 2

Explore color psychology and meanings, for e.g.: yellow (positivity), blue (trustworthy).

Step 3

Analyze competitors’ colors in order to set your brand apart – in the emotions it evokes.

Step 4

Take into account cultural nuances based on the target audience and geography.

Step 5

Arrive at your brand color palette (primary, secondary colors) with color codes (CMYK, Hex codes).

Step 6

Be mindful of the usage and test the colors – online vs offline formats, various collateral.


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