Explore 6 steps that make the process more effective
Explore 6 steps that make the process more effective
Brand colors can influence customer perception significantly. People make a subconscious judgment about a product within 90 seconds, and 62%-90% of that is thought to be based on color. Here’s a handy checklist to help you choose.
Brand colors can influence customer perception significantly. People make a subconscious judgment about a product within 90 seconds, and 62%-90% of that is thought to be based on color. Here’s a handy checklist to help you choose.
Evaluate your brand identity – goals, personality, message, core values, associations.
Explore color psychology and meanings, for e.g.: yellow (positivity), blue (trustworthy).
Analyze competitors’ colors in order to set your brand apart – in the emotions it evokes.
Take into account cultural nuances based on the target audience and geography.
Arrive at your brand color palette (primary, secondary colors) with color codes (CMYK, Hex codes).
Be mindful of the usage and test the colors – online vs offline formats, various collateral.