6 ways to improve the user experience by avoiding cognitive overload

Discover simple fixes that you can implement today

When it comes to UX (User Experience) design, how do you ensure the user doesn’t feel overwhelmed while interacting with your website? Keep reading to know more about the best practices.

1Redundant actions

More actions mean more effort/thought which leads to frustration
List all the steps to complete a task and remove redundancies

2Too many options

Group multiple options by creating parent categories
Reduce on-screen options through hidden menus/ pullouts

3 Overstimulation

Visual clutter can distract the user from completing a task
Use a smart mix of content to achieve harmony and symmetry

4Information overload

Organize content in easy-to-consume chunks (short paragraphs)
Convert long-winded form fields into multi-step forms

5Ambiguous interface

Use universal visual cues or patterns that users are familiar with
Stick to commonly-used labels, include narration where required

6Inconsistent presentation

Follow a style guide or brand guidelines throughout the website
Check for grammatical errors, usage that is inconsistent with the user’s knowledge

A few best practices to improve website navigation

Plan your information architecture keeping the target audience in mind
Combine pages and menu items where required to remove redundancy
Draw attention to specific items by varying size, color, or using animation
Ensure every page is self-explanatory, as users need not land on the homepage first

“If you can’t make something self-evident, you at least need to make it self-explanatory.”

– Steve Krug, Author of “Don't Make Me Think: A Common Sense Approach to Web Usability"

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