Your handy guide to Content SEO in 2021

Search algorithm updates, common myths, and where you should
focus now.

Search algorithm updates, common myths, and where you should focus now.

Content SEO (Search Engine Optimization) helps drive traffic to your website by creating and structuring compelling content relevant to the needs of your target audience. Read on to know more about this key pillar of SEO, including some common
SEO myths.

What is Content SEO?

Create content that helps your page achieve a higher search ranking
Focus on keyword research, intuitive site structure, good copywriting
Content strategy – type of content, keywords, calendar, promotion

Why it needs to adapt to Google’s search algorithm updates

57% of marketing executives say on-page content development is an effective SEO tactic
Google shows meta descriptions in search results only 37% of the time, on average
91% of pages get zero organic traffic from Google in a study of over 1 billion web pages

6 SEO myths that are related to content

1Links are more important than content

Quality of links always trumps quantity
Unique content is what generates good backlinks from trusted websites

2SEO needs to be handled by the IT department

SEO is no longer about just taking care of the technical aspects
You need a team for developing content, preparing an editorial calendar, and more

3Keywords are the basis of SEO

Google’s algorithm analyzes natural language phrases rather than just keywords
Focus on topic clusters – set of pages linked to one pillar page, to help readers easily find what they are looking for

4Homepage should be stuffed with content

Visitors need an optimal amount of relevant information that doesn’t confuse them
Include your value proposition, a bit about you, the products/ services offered, and next steps for users

5More number of pages means more traffic

Search engines may not show your page if the content is too similar to what is indexed
Quality and relevancy are key – original thoughts and research, structured and engaging content

6Meta descriptions are mandatory on all pages

They are not a ranking factor for search engines but can influence your page being clicked
Prioritize them for your homepage and other important pages, ensure they are unique and not repeated

Your handy guide to Content SEO in 2021

What is Content SEO?

6 SEO myths that are related to content

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