6 ways to make customer testimonials more powerful

6 ways to boost credibility with customer testimonials

Discover tried-and-tested methods to make testimonials more powerful

Customer testimonials create strong social proof, enhance the credibility of brands, and help nudge users along the buyer’s journey. Read this handy guide for tips on how you can get the most out of these reviews.

6 best practices when featuring testimonials

1Mention the customer’s credentials

Add their designation and company name for more credibility
Highlight reviews from experts/ those who are relevant to your business

2Include the customer’s photograph

Gives a personal touch, reassures that the testimonial is not made up
Ensure the photo looks professional and fits seamlessly in the design

3Expand customer reviews into case studies

Get more value out of the review by showcasing how much work went into it
Enhance the storytelling by giving readers insight into the solutioning process

4Curate testimonials for your homepage

55% of visitors spend less than 15 seconds on your website
Display the best & most relevant testimonials upfront to capture their attention

5Have a dedicated landing page

Include a mix of video & text testimonials, case studies, awards, recognitions
Add website functionality for other customers to easily share their reviews

6Make the most of video as a format

87% of marketers say video has helped them increase traffic
Focus on – what is the story, who is the audience, what are you trying to say, how can it be said best?
Show a text snippet from the video for those who do not have time to watch

6 ways to boost credibility with customer testimonials

Why testimonials are the key to social proof

6 best practices when featuring testimonials

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