Key learnings as we enter the New Year.
Here’s a quick read based on a compilation of our learning capsules in 2022. You’ll find six focus areas – design, content, website, SEO, digital marketing, email marketing – with curated marketing and advertising insights from each. Happy reading!
Debranding – simplifying logos and designs – looks to be the way forward for brands in order to be digital and mobile-friendly, bring credibility, and promote brand recall.
Storytelling is a powerful medium to create persuasive content, keeping your target audience and purpose in mind – it is memorable, conversational and motivational.
Optimizing your website performance should take into account user experience, storytelling in content, lead generation, and social media engagement for inbound marketing.
The focus has shifted from keywords to topics. By implementing a pillar-cluster model, you can help search engines understand the semantic relationship between pages.
Digitalization has blurred the lines between B2B and B2C. Your B2B marketing strategy should include content, email, search engine, social media, customer testimonial, webinar and influencer marketing.
With dark mode here to stay, ensure your email designs are effective by testing in both light and dark formats – keep images and icons transparent, use white strokes/translucent outlines for dark text and icons.