Discover a tried-and-tested approach to generating leads
Marketing ERP software requires a focused approach and a good understanding of your target market. You need to amplify your brand while working on lead generation. Read this practical guide with 9 steps to increase your exposure.
Here are a few of the common queries in customers’ minds that you need to address. There would be more based on the nature of your business and its unique characteristics.
Use digital marketing to your advantage
1SEO: Drive potential customers to your website through effctive use of keywords
2Pay-per-click advertising: Enable Google AdSense and place ads on related industry site
3Social media marketing: Generate sales opportunities through LinkedIn, Facebook, and Twitter
Establish credibility and thought leadership
4Trade shows/ Events: Attend conferences and webinars where your target audience is likely to be present
5PR, Websites and Blogs: Get qualified traffic by publishing content on ERP software in offline and online publications, as well as on industry sites
5PR, Websites and Blogs: Get qualified traffic by publishing content on ERP software in offline and online publications, as well as on industry sites
6Referrals/ Advocacy: Differentiate your offering by delivering excellent service, leading to recommend
Extend reach and expand your presence
7Channel partners: Take their help to promote or resell your product, enhance the offering with features like language support
8Online communities: Participate in forums for ERP software to communicate with prospective clients, partners, and users
9Directory listing: List your software on recommendation platforms to drive enquiries for your products