6 steps to turn your business website into a marketing campaign page

Find out how to get more traffic, more enquiries and more sales

Your website is your online spokesperson, and an effective website marketing strategy can do wonders for your business. Keep reading to discover how.

1Ensure the design is aesthetic and functional

Understand the target group’s interests
Plan for different types of content – blogs, videos, podcasts, infographics, etc.
Create engaging content and optimize it
Build a content marketing calendar
Analyze outcomes and decide what to amplify

Leverage Google Analytics and its free tools to gain deeper data insights – age, gender, interest and location
Track how visitors have arrived at your website and the device they’re using – mobile vs. tablet vs. desktop
Know where your website has scope for improvement and the type of content to focus on
Know if your visitors are staying or bouncing off your site, and the amount of time spent
Understand which social media platforms are to be prioritized

Create profiles on Facebook, Instagram, Twitter, and LinkedIn
Include social media share buttons and links to the profiles
Post relevant content regularly, linked to your website, to grow followers and increase visits

Run paid ads via Google Ads and social media platforms on search and partner websites, to increase visibility
Incentivize the leads from paid ads to join an email nurture campaign

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