6 steps to turn your business website into a marketing campaign page

Find out how to get more traffic, more enquiries and more sales

Your website is your online spokesperson, and an effective website marketing strategy can do wonders for your business. Keep reading to discover how.

1Ensure the design is aesthetic and functional

  • Intuitive, hierarchical site structure
  • Easily accessible product/service details
  • Mobile-friendly web design and quick page load

2Optimize the website for search engines

  • Technical, on-page, off-page and local SEO
  • SEO-friendly content using the right keywords
  • Relevant page titles, URLs and schema markup

3Prepare a content marketing strategy

  • Understand the target group’s interests
  • Plan for different types of content – blogs, videos, podcasts, infographics, etc.
  • Create engaging content and optimize it
  • Build a content marketing calendar
  • Analyze outcomes and decide what to amplify

4Use analytics to understand your customers better

  • Leverage Google Analytics and its free tools to gain deeper data insights – age, gender, interest and location
  • Track how visitors have arrived at your website and the device they’re using – mobile vs. tablet vs. desktop
  • Know where your website has scope for improvement and the type of content to focus on
  • Know if your visitors are staying or bouncing off your site, and the amount of time spent
  • Understand which social media platforms are to be prioritized

5Integrate social media channels

  • Create profiles on Facebook, Instagram, Twitter, and LinkedIn
  • Include social media share buttons and links to the profiles
  • Post relevant content regularly, linked to your website, to grow followers and increase visits

6Increase reach and nurture the leads generated

  • Run paid ads via Google Ads and social media platforms on search and partner websites, to increase visibility
  • Incentivize the leads from paid ads to join an email nurture campaign

To optimize your current website or to develop a campaign page tailored to your marketing goals, Click here.

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