Online communities are driving real growth for brands

Does your business have a community website?

Online communities can be a strategic advantage for any brand. With a focused and receptive audience, it is a great way to gain insights while engaging customers. Keep reading to discover why your brand needs an online community, and the features of a successful one.

How is it different from a social network?

  • A more intimate set of likeminded people to connect and share ideas with
  • An environment where positive conversations can be nurtured for the brand and its consumers
  • Gated platform with exclusive content that can be tailored as per user engagement, along with a community leadership model that encourages and facilitates active users
  • A focus group for testing new products and gaining inspiration for the brand’s marketing efforts
  • Users are more committed, take the time to go through the website, and are clear about why they are here

5 reasons why you need a branded community

  • Increase customer loyalty: Sense of belonging leads to repeat visits, more engagement, and greater lifetime value
  • Build brand equity: Fosters brand ambassadors, advocacy through positive word-of-mouth
  • Curate customer experiences: Control over the data generated and communication
  • Increase sales & reduce customer support costs: 49% of businesses report cost savings of 10-25% annually
  • Reduce market research costs: 67% of businesses use communities for insights on new products and features

5 features of a successful community portal

  • Engaging user generated content: Easy upload of photos or videos anytime, anywhere
  • Mobile responsiveness: Over 50% of people access the internet from mobile devices
  • Crowdsourced ideas: Functionality for users to submit feedback, votes, comments
  • User behavior analytics: Tracking of interests and activity, personalization of feed
  • Gamification: Recognition/ rewards for actions like first post or referrals, to encourage user

3 types of online communities

  • Discussion community: Place to share thoughts on a specific interest
  • Support community: Source of information, reviews and advice
  • Action community: Spread awareness on issues and organize support

Ready to create your community and develop brand advocates?

With experience managing several large community websites, we can build an interactive platform for your customers and other stakeholders to connect and share ideas. You’ll also receive the analytics you need to monitor performance and reach your goals.

To learn more about our web design and development services, Click here.

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