1Establish your digital presence
- 90% of B2B researchers who are online use search specifically to research business purchases
- Optimize your website for keywords, make it SEO-friendly, and list it on Google Business
2Create an inbound content strategy with guest blogging
- 62% of respondents say they rely more on content to research and make B2B purchase decisions
- Build content (including gated content) that answers their queries – blogs, whitepapers, e-books
- Take advantage of the influence of authority sites, submit guest blogs along with links to your website
3Leverage email marketing
- Focus on the benefits of your product/ service rather than just describing its features
- Include links to a downloadable product brochure (PDF) that readers can refer to later
4Utilize online platforms to engage with potential leads
- Get involved in discussions on social media groups pertaining to your industry, and Q&A forums
- Use ‘matched audiences’ on LinkedIn, and reach members based on industry, skills, title
- Promote your product/ service on YouTube, one of the most popular websites based on monthly visits
5Use targeted ads effectively
- Run paid ads to test keywords and drive traffic where organic rankings are low; focus on long-tail keywords
- Check out tools like Google Keyword Planner, Ubersuggest, BuzzSumo, and AnswerThePublic to know the common queries and keywords on people’s minds
6Plan and host webinars
- 89% of marketers believe webinars outperform other channels in creating qualified leads
- Answer queries of decision-makers through a well-thought-out webinar series
7Encourage and feature reviews
- 89% of global consumers check reviews as part of their online buying journey
- Include user reviews & testimonials on your website; also enable them through third-party review sites
8Build influence and credibility
- 90% of marketing professionals surveyed believe influencer marketing to be effective
- Partner with influencers relevant to your brand/ industry, so they recommend your products regularly
- Validate your credentials with research-based data by tying up with research companies