A marketer's guide to webinar strategy in 2022

Learn how to generate leads, build brand awareness, and drive engagement.

Webinar marketing is a cost-effective solution to generate high-quality leads, while nurturing the relationship with existing customers. Read on to know how you can make the most of this online marketing tool.

Webinar marketing is a cost-efective solution to generate high-quality leads, while nurturing the relationship with existing customers. Read on to know how you can make the most of this online marketing tool.

5 reasons why webinar marketing is effective

1Promote engaging content

Edit and repurpose the recording for social media and blogs
Leverage the video for internal and external training purposes

2Be more SEO friendly

By 2022, online videos will make up over 82% of consumer internet traffic
Easier to build backlinks with video content as compared to blog posts

3Boost brand awareness

Improve brand familiarity and recall, nurture a recognizable brand
Establish authority and build credibility with future customers

4Generate leads easily

53% of marketers say webinars are a top-of-the-funnel format that generates the most high-quality leads
Cost-effective olution with minimal overheads to reach a global audience

5Increase customer loyalty

Engage in a live interaction with your target audience
Understand their problems and develop a deeper relationship

4 steps to maximize the outcome of your webinars

1Plan in advance

Pick a convenient software to host your webinar
Arrive at a topic based on engagement for your blogs/ social media posts, secondary research on tools like ‘Answer The Public’
Structure the content and session (45 min), along with a Q&A (15 min)

2Run promotions

Spend a few weeks marketing the webinar to your email list
Expand the audience through social media, paid ads, influencer marketing
Be consistent in your communication and send reminder emails

3Engage the audience

Prepare for the presentation well, in order to have maximum impact
Interact with the audience through questions and polls during the session
Use visual content like graphs and videos to capture the viewers’ attention

4Follow up post the webinar

Send a thank-you email, along with a recording for those who couldn’t attend
Include a survey to get feedback on what could be improved
Create content snippets from the video for social media and other platforms

A marketer's guide to webinar strategy in 2022

5 reasons why webinar marketing is effective

4 steps to maximize the outcome of your webinars

For end-to-end webinar marketing services that include conceptualizing and creating promotions as well as hosting the webinar, Click here.

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