A marketer's guide to webinar strategy in 2022

Learn how to generate leads, build brand awareness, and drive engagement.

Learn how to generate leads, build brand awareness, and drive engagement.

Webinar marketing is a cost-effective solution to generate high-quality leads, while nurturing the relationship with existing customers. Read on to know how you can make the most of this online marketing tool.

Webinar marketing is a cost-efective solution to generate high-quality leads, while nurturing the relationship with existing customers. Read on to know how you can make the most of this online marketing tool.


5 reasons why webinar marketing is effective

1Promote engaging content

  • Edit and repurpose the recording for social media and blogs
  • Leverage the video for internal and external training purposes

2Be more SEO friendly

  • By 2022, online videos will make up over 82% of consumer internet traffic
  • Easier to build backlinks with video content as compared to blog posts

3Boost brand awareness

  • Improve brand familiarity and recall, nurture a recognizable brand
  • Establish authority and build credibility with future customers

4Generate leads easily

  • 53% of marketers say webinars are a top-of-the-funnel format that generates the most high-quality leads
  • Cost-effective olution with minimal overheads to reach a global audience

5Increase customer loyalty

  • Engage in a live interaction with your target audience
  • Understand their problems and develop a deeper relationship

4 steps to maximize the outcome of your webinars

1Plan in advance

  • Pick a convenient software to host your webinar
  • Arrive at a topic based on engagement for your blogs/ social media posts, secondary research on tools like ‘Answer The Public’
  • Structure the content and session (45 min), along with a Q&A (15 min)

2Run promotions

  • Spend a few weeks marketing the webinar to your email list
  • Expand the audience through social media, paid ads, influencer marketing
  • Be consistent in your communication and send reminder emails

3Engage the audience

  • Prepare for the presentation well, in order to have maximum impact
  • Interact with the audience through questions and polls during the session
  • Use visual content like graphs and videos to capture the viewers’ attention

4Follow up post the webinar

  • Send a thank-you email, along with a recording for those who couldn’t attend
  • Include a survey to get feedback on what could be improved
  • Create content snippets from the video for social media and other platforms

For end-to-end webinar marketing services that include conceptualizing and creating promotions as well as hosting the webinar, Click here.

TOUCHBASE

91.80.4204.2661

muse.agency@musecomm.in